As a sponsor of KBC Radio's "KBC Weather Forecast," radio commercials will begin airing on January 2, 2026.

I-PEX Inc. (Headquarters: Shimogyo-ku, Kyoto, Representative Director and President: Reiji Konishi, hereinafter referred to as I-PEX) has become a presenting sponsor of Kyushu Asahi Broadcasting Co., Ltd.'s (hereinafter referred to as KBC) radio program "KBC Weather Forecast" and has begun airing a commercial titled "What is I-PEX?" from Friday, January 2, 2026. In addition, I-PEX has also started running web advertisements, aiming to raise awareness of I-PEX through both radio and the web.

The commercial will feature Takanori Nishida, a familiar face on KBC's information program "Asadesu. KBC," and Erina Ota, who also appears in "Gyutto." Through Nishida repeatedly saying "I-PEX" and Ota asking questions about I-PEX, the commercial introduces I-PEX as "a company that creates the future through manufacturing."

Radio commercial broadcast details

The commercial, "What is I-PEX?", will be aired on KBC Radio's "KBC Weather Forecast," which is broadcast mainly in Fukuoka Prefecture, northern Kyushu, and parts of Yamaguchi Prefecture. The company name will be repeatedly mentioned every Friday when weekend weather forecasts are available, increasing opportunities for people in Fukuoka Prefecture, where more than 70% of I-PEX's domestic employees work, to come into contact with the I-PEX name.

In addition, to coincide with the radio commercial, a "What is I-PEX?" version will also be posted as a web advertisement, and will also be made available on I-PEX's corporate website and various social media platforms.

About "What is I-PEX?"

The commercial is set in a baseball stadium and features a baseball player played by Nishida and his manager played by Ota. Nishida repeatedly calls out the name of the company, I-PEX, and Ota asks, "What is I-PEX?", concluding with the narration, "I-PEX, a company that creates the future through manufacturing."

"What is I-PEX?" was aired by I-PEX on KBC's information program "Asadesu. KBC" in 2022 and was well received. This time, it will be aired again as a radio commercial and web advertisement.

Comments from the cast

Nishida and Ota, who appear in the commercial, gave us their comments on the launch of the radio commercial.

About I-PEX Inc.

I-PEX stands for “Innovative Product development & Engineering solutions eXpert” providing value in the form of inspiration and astonishment in the global marketplace. The company was founded in 1963 as Dai-ichi Seiko, a precision mold manufacturer, and has since produced numerous world-firsts and unique products and solutions. I-PEX currently operates in five business fields: Connectors, Contract Manufacturing (Automotive Components & Electronics Components), Molds & Equipment, MEMS Foundry, and Energy Solutions. By delivering the sharpest tip to the world, we will contribute to exciting value-creation in the digitalized society by working globally with every customer who opens up the new era.